FIRETRAP: LIFE ON THE EDGE

My focus was to make the brand edgy and challenge the youth to be adventurous. I created the heart of the brand to be focused on adventure, danger and fun and used the old rock and roll spirit of the brand to inspire the new urban modern day twist, with confidence, strength and rebellion. I decided to use bold contrasting colours and contrast them with black and white imagery to give a bold, eye-catching and urban look and feel, which is also reflected in the type.